About Us

“Shopping online should be easy. Discounts for everyone. No subscription services. No surprises. Only low prices on everything that makes you happy – delivered fast.”

Our founding fathers were in the beginning of their twenties, when we are created, and when most people are in their twenties, they have not yet learned to get up in the morning. There are even rumours that one of the founders waited for the other one for many hours, because he was – and still is – a big believer in “little Friday”.*

But they are brothers, and brothers bear with each other.

Our Core Values

Simple is cool

You can boil online shopping down to three things. The shop needs the right products, the prices need to be low, and the delivery needs to be free – and quick. We take care of that. That’s what makes it cool.

Honesty is cool

Honest service is good service. We keep you updated during the whole purchasing process, and you can always contact us. We only advertise the things, about which we can have an honest and clear communication. There are never any doubts or indecisiveness.

Going extra mile is cool

We enjoy making extra effort for our customers before, during and after your purchase. This approach was a part of the DNA, when we started, and now it is a part of the everyday life for everyone from top management to newly employed. You are safe when shopping with us.